About ME
I'm a creative strategist with over two decades of experience crafting impactful campaigns across the entertainment, fashion, and retail industries. I’ve built agencies from the ground up, led high-performing cross-functional teams, and delivered standout results for global brands like Netflix, Amazon Prime, Viacom18, and Jack & Jones. My passion lies in aligning bold creative ideas with business objectives to develop scalable, results-driven strategies.
My Latest Projects
Motorola TV Social Media Campaign
When Flipkart needed to launch a new TV with no clear edge over rivals, we saw opportunity in simplicity. Instead of chasing specs, we told a story—“A Revolution of Colours.” Focusing on its stunning display, we transformed perception.
Curious? Let’s chat over coffee.
AK vs AK
Working on this film during Covid was truly memorable—limited resources pushed us to be more resourceful, and the appreciation it received made it all worthwhile. Plus working with Anil Kapoorji is, always, fun.
With over 40 films and countless shows across OTT and TV, I’d love to chat more about my journey in entertainment industry